Tuesday, June 15, 2010

Change is under way at ThinkBalm

Group: ThinkBalm Innovation Community
Subject: Change is under way at ThinkBalm
Hello, innovators.

At ThinkBalm we’ve had a couple of great years as industry analysts dedicated to covering work-related use of immersive technologies—an early-stage, emerging technology market. We have worked with some terrific people at great client organizations like Altadyn, BP, Chevron, Forterra Systems (now part of SAIC), Linden Lab, Moondus, ProtonMedia, Teleplace, and Tandem Learning. We’ve published nine comprehensive reports spanning market overview, business value, technology selection, barriers to adoption, and best practices—and made this research freely available via our Web site. We launched the ThinkBalm Innovation Community, grew it to more than 470 members, and hosted more than 35 facilitated work sessions, training sessions, and networking events. More than half of our research reports arose directly out of ThinkBalm Innovation Community activities.

We believe that mainstream adoption of immersive technologies in the workplace—virtual worlds, immersive learning environments, and virtual event platforms—is a matter of when, not if. But these technologies are still a new concept to most organizations and overall the barriers to adoption are quite high. In April, we modified our earlier prediction that we expected to reach the early majority adoption phase in 2013, to say we think it will take longer than this. One thing is clear: this emerging market does not yet require full-time, dedicated industry analysts to cover it.

In early July, Erica will be joining the marketing team at QlikView, a business intelligence software vendor. Sam will stay on with ThinkBalm for some time to work on client consulting engagements. We won’t be publishing any more general research, and plan to disband the ThinkBalm Innovation Community.

One of the greatest gifts of the past two years is the people we’ve met. The people who are working on Immersive Internet initiatives are innovators and free thinkers—truly a special breed. Thank you to all of you who have participated in ThinkBalm Innovation Community events and activities, and in ThinkBalm’s research.

You can find more details about our future plans in this ThinkBalm blog article: http://www.thinkbalm.com/2010/06/15/change-is-under-way-at-thinkbalm/ .

Please contact Erica or Sam if you have any questions. Info is below.

Erica Driver, erica@thinkbalm.com, (401) 592-0170
Sam Driver, sam@thinkbalm.com, (401) 996-8061


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