January 20, 2010, at 2 PM, I join Rob Adler of Vantage Communications, Isaac Hazard of Mzima, and Peter Radizeski of Rad-Info, Inc. to discuss and interact with you the audience at ITEXPO East the topic of "How to Leverage Social Media for a Successful Marketing Campaign."
My take will be that *"leveraging social media for a successful marketing campaign" is not about analysing reams of data, being on every social networking site 24/7, having the most followers or friends, bombarding your audience with commercials or regurgitated news, or cutting your competitor. The key to success online is almost the same as the key to success offline. It's just with online, you have more power.
Adam Nash, blogger and a vice president at Linkedin says, "Fortunately, in the 21st century, with the birth of the social web, we have tools at our disposal that are orders of magnitude more powerful than we have ever had as individuals or as a society."
An example of successful marketing using social media is the Linkedin Recommendations feature. Sincerely and truthfully recommend at least one person in your Linkedin network each week.
One of Pensacola, Florida's most popular Microsoft consultants and open source enthusiasts Victor Rojas and I did exactly that. The positive results of our exchange has been, is and will be exponential. In the last 24 hours since Victor's comments, I've already recieved inquiries to advertise in our Techistan and some looking for Virtul Phone Numbers from our DIDX buyer members. It started with a few sincere words of praise about someone else. Recommend someone on your Linkedin Network this week! Victor and I would like to get to know you and see where we can help each other in business at Linkedin and other social media sites.
*Aw! "Leverage" is really a noun and hasn't quite made it into accepted standard Engish as a verb, but, oh well.
... browse our team's online magazine Techistan (also hard copy first issue soon) and other blogs at http://blogs.didx.net/ and http://blog.tmcnet.com/monetizing-ip-communications/. Find out how to get your telephone company to offer phone numbers from around the world. You're welcome to comment, contribute, and collaborate any time.